Fast Food Bans Popping Up in London, Maybe New York
Waltham Forest, a neighborhood in London, has banned the construction and establishment of fast food restaurants within 400 meters of a school. Whereas a little over 1 in 10 children in the borough are overweight, an overwhelming majority (93 percent!) of the residents approved of the measure, intended curb childhood obesity (link).
The measure has [...]
April 22, 2009
Tags: change, fast-food, McDonald's, nutrition, obesity, policy Posted in: Health, Politics, Science & Technology
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Health Halos: How Eating at Subway Can Make You Fatter than Eating at McDonald’s
Health Halos
Researchers Pierre Chandon and Brian Wansink investigated whether the perceived healthiness of particular fast food restaurants influenced consumer perception of the calories they consume there.  This umbrella effect caused by health branding is called a health halo. Over the course of several experiments, the researchers discovered that Subway’s branding as healthy fast-food leads consumers to consistently underestimate the number of [...]
December 5, 2008
Tags: fast-food, McDonald's, nutrition, obesity, subway Posted in: Health, Science & Technology
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Moms Blog for McDonald’s
McDonald’s is taking a hint from mainstream media when it comes to reinventing itself as the go-to place for busy Moms. While mainstream media asked, “who would you rather have a beer with?” to determine a candidates trustworthiness, McDonald’s is asking, “who would you make a play date with?” Beginning last year, McDonald’s has been [...]
November 22, 2008
Tags: blogging, blogs, fast-food, food, Health, marketing, McDonald's, moms Posted in: Health
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