Comments on: Pepsi To Begin Using Actual Sugar In Their “Throwback” Campaign http://www.foodbubbles.com/blog/2009/02/18/pepsi-to-begin-using-actual-sugar-in-their-throwback-campaign/ Why Food Politics Matters Fri, 27 Jan 2012 19:48:47 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: JS http://www.foodbubbles.com/blog/2009/02/18/pepsi-to-begin-using-actual-sugar-in-their-throwback-campaign/comment-page-1/#comment-107 JS Wed, 25 Feb 2009 18:17:31 +0000 http://www.foodbubbles.com/blog/?p=880#comment-107 It seems to me like Pepsi is bringing out the "throwback" soda at the same time they're switching to a neo-retro (i like that phrase) marketing campaign. Also, the mexican coke issue clearly shows that people want soda with real sugar... you've said before that it tastes better. It doesn't seem like they're responding to pressures in their supply chain but rather they're responding to increased demand: people have wanted soda with real sugar for a while. I don't buy the "critical mass" argument, it takes time for most large companies to realize the demand in a new market is there. It seems to me like Pepsi is bringing out the “throwback” soda at the same time they’re switching to a neo-retro (i like that phrase) marketing campaign. Also, the mexican coke issue clearly shows that people want soda with real sugar… you’ve said before that it tastes better. It doesn’t seem like they’re responding to pressures in their supply chain but rather they’re responding to increased demand: people have wanted soda with real sugar for a while. I don’t buy the “critical mass” argument, it takes time for most large companies to realize the demand in a new market is there.

]]> By: foodbubbles http://www.foodbubbles.com/blog/2009/02/18/pepsi-to-begin-using-actual-sugar-in-their-throwback-campaign/comment-page-1/#comment-85 foodbubbles Fri, 20 Feb 2009 22:19:14 +0000 http://www.foodbubbles.com/blog/?p=880#comment-85 Thanks for the corny pun, Squishee. Corn is everywhere. Here is a cool article about how fast food essentially equals corn: http://blog.wired.com/wiredscience/2008/11/fast-food-anoth.html Bill: Right. Using sugar in it's natural form is definitely a throwback. I think that 'throwback' has such a negative connotation in this context. The term suggests that we are giving up on science by using actual sugar. Then again, maybe others see 'throwback' as a positive term-it's a return to a simpler, better time. What do you think? Thanks for the corny pun, Squishee. Corn is everywhere. Here is a cool article about how fast food essentially equals corn: http://blog.wired.com/wiredscience/2008/11/fast-food-anoth.html

Bill: Right. Using sugar in it’s natural form is definitely a throwback. I think that ‘throwback’ has such a negative connotation in this context. The term suggests that we are giving up on science by using actual sugar. Then again, maybe others see ‘throwback’ as a positive term-it’s a return to a simpler, better time. What do you think?

]]> By: Bill http://www.foodbubbles.com/blog/2009/02/18/pepsi-to-begin-using-actual-sugar-in-their-throwback-campaign/comment-page-1/#comment-84 Bill Fri, 20 Feb 2009 22:07:37 +0000 http://www.foodbubbles.com/blog/?p=880#comment-84 Well, in a way sugar is a throwback. HFCS isn't natural. It takes a lot of science to be able to do the things that we do with corn. Well, in a way sugar is a throwback. HFCS isn’t natural. It takes a lot of science to be able to do the things that we do with corn.

]]> By: Squishee http://www.foodbubbles.com/blog/2009/02/18/pepsi-to-begin-using-actual-sugar-in-their-throwback-campaign/comment-page-1/#comment-78 Squishee Thu, 19 Feb 2009 22:16:32 +0000 http://www.foodbubbles.com/blog/?p=880#comment-78 Ah success! These last too articles are great news! It's crazy just how much of the American diet comes from corn. I remember reading elsewhere that the percentage was at least fifty percent! HFCS is so prevalent in almost all of the foods we eat, not to mention corn starts and other corn derivatives! It's good to see that there will be an increasing shift towards more natural ingredient choices, and not just some corny substitute. Ah success! These last too articles are great news! It’s crazy just how much of the American diet comes from corn. I remember reading elsewhere that the percentage was at least fifty percent! HFCS is so prevalent in almost all of the foods we eat, not to mention corn starts and other corn derivatives! It’s good to see that there will be an increasing shift towards more natural ingredient choices, and not just some corny substitute.

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