Archive for February 18, 2009
Pepsi To Begin Using Actual Sugar In Their “Throwback” Campaign
Beginning in April, PepsiCo is introducing Pepsi Throwback and Mountain Dew Throwback, “which features those brands formulated with sugar” (link). I love how using actual sugar is considered a “throwback” by the Pepsi Beverage Venders (PBV). Using the term throwback implies that we are technologically regressing. It’s as though using real sugar [...]
February 18, 2009
Tags: cane sugar, food event, marketing, soda Posted in: Health, Science & Technology 
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