KFC Challenge: 0, Home-Made Meals: 1
I don’t know about you, but I am tired of fast-food restaurants billing themselves as the go-to answer for all of our food concerns. Take the recent string of commercials by KFC: they challenge an “average family” to procure items needed to make a KFC dinner at lower cost than at the restaurant. Needless to say, the family is stumped. How much is a bag of flour? Where do they find the secret spices? With a big shrug of her shoulders, Mom gives up and they go to KFC for a cheap and easy meal. The fraudulent inaccuracy of this commercial baffles me. Chef Kurt Michael Friese took the KFC Challenge and beat it, schooled it, pwnd (Chef’s blog). He made a much bigger meal for as much as it cost at KFC, and had fun doing it, too.
Chef Friese also echoes my own sentiments about the home-cooked meal. That the modern, take-out and delivery family sees cooking meals as a chore is a detriment to our civility. Dinner has become something that takes time away from other precious activities instead of a time for the family. By relying on restaurants, parents are instilling a negative perception of cooking and bad eating habits. Going to KFC may be easy, but its true cost is the loss of family togetherness and responsible dinners.
December 8, 2008
Tags: blogging, blogs, fast-food, marketing, moms, nutrition Posted in: Health, Uncategorized


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