Archive for December 5, 2008
Health Halos: How Eating at Subway Can Make You Fatter than Eating at McDonald’s
Health Halos
Researchers Pierre Chandon and Brian Wansink investigated whether the perceived healthiness of particular fast food restaurants influenced consumer perception of the calories they consume there.  This umbrella effect caused by health branding is called a health halo. Over the course of several experiments, the researchers discovered that Subway’s branding as healthy fast-food leads consumers to consistently underestimate the number of [...]
December 5, 2008
Tags: fast-food, McDonald's, nutrition, obesity, subway Posted in: Health, Science & Technology 
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